In just a few years, the healthcare advertising space has changed drastically. Search intent, ad automation, rapidly-shifting user behavior, and HIPAA-compliant tracking now shape how
You’re running Google Ads. You’re getting clicks. You’re generating form submissions. But the leads? They’re junk. Wrong intent. Wrong location. Wrong service. And every bad
If you’re running campaigns on Meta, you’re competing against thousands of advertisers fighting for attention in the same newsfeeds and stories. Whether you’re marketing healthcare
You’re buying traffic but not getting the right leads. Clicks aren’t converting and your acquisition costs keep rising. For outpatient programs across healthcare, this isn’t
Getting leads isn’t the problem. Obtaining qualified leads—the kind who are ready, eligible, and aligned with your program—is what separates profitable treatment centers from those
A recent industry benchmark study reports the average click-through rate in Google Ads across all industries is just 6.66%. That means the vast majority of
Your headline is the first thing people read — often the only thing. In Google Ads, it’s the bolded text users scan before clicking. On
Most ad campaigns fail because the copy isn’t doing its job. In healthcare, behavioral health, and addiction treatment marketing, the gap between average messaging and
Every click costs you money. With pay-per-click ads, every word in your ad either earns that click—or lets it go to a competitor. Writing high-converting
Google Ads can be plug-and-play–you stand up an account, set up payment, and it’s live. But there’s way more to it than that, especially in
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