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February 4. 2026
How to Use AI Max in Google Ads Without Losing Control of Your PPC Account
Automation is not the problem in modern PPC. Unstructured automation is. Tools…
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January 30. 2026
Why the First Three Months of PPC Require Patience to Drive Long-Term ROI
Paid advertising attracts urgency. Budgets go live. Clicks start flowing. Stakeholders watch…
January 22. 2026
Why Your Addiction Treatment PPC Campaign Is Only as Strong as Your Admissions System
Paid search can put your addiction treatment facility in front of the…
January 15. 2026
How Insurance Marketers Are Using Demand Gen Campaigns to Build Long-Term Brand Equity
Insurance marketing is not built on instant conversion. It is built on…
December 31. 2025
The Psychology Behind Native Ads That Actually Work
It's easy to assume that native advertising succeeds because it blends into…
December 12. 2025
Demand Gen vs. Lead Gen: Why Behavioral Health Marketers Need Both to Stay Competitive
For many behavioral health marketers, lead generation is the lifeline of their…
December 3. 2025
How to Build a Sustainable Paid Ads Strategy That Grows With Your Admissions Team
Most treatment centers hit a breaking point with paid advertising. Either the…
November 26. 2025
Top 3 Mistakes Social-Media Managers at Treatment Centers Make
Social-media advertising has become an essential part of behavioral-health marketing, but not…
November 16. 2025
The Emerging Role of Video Ads in Google and Social for Behavioral-Health Lead Generation
The way behavioral health centers connect with people seeking support has been…