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Admissions call representative handling inbound leads generated by addiction treatment PPC campaigns.

January 22. 2026

Why Your Addiction Treatment PPC Campaign Is Only as Strong as Your Admissions System

Paid search can put your addiction treatment facility in front of the…

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Healthcare insurance marketer reviewing demand gen campaign performance on a laptop in a modern office

January 15. 2026

How Insurance Marketers Are Using Demand Gen Campaigns to Build Long-Term Brand Equity

Insurance marketing is not built on instant conversion. It is built on…

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Mature man on a couch checking his smartphone as an example of how native ads psychology engages users during relaxed, low friction moments

December 31. 2025

The Psychology Behind Native Ads That Actually Work

It's easy to assume that native advertising succeeds because it blends into…

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Team reviewing digital marketing performance data to compare demand gen and lead gen strategies for behavioral health admissions growth.

December 12. 2025

Demand Gen vs. Lead Gen: Why Behavioral Health Marketers Need Both to Stay Competitive

For many behavioral health marketers, lead generation is the lifeline of their…

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Two professionals working together in a modern office, reviewing digital marketing data that supports building a sustainable paid ads strategy for admissions teams.

December 3. 2025

How to Build a Sustainable Paid Ads Strategy That Grows With Your Admissions Team

Most treatment centers hit a breaking point with paid advertising. Either the…

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Woman reading social media updates on her laptop, illustrating how treatment centers manage engagement and avoid common social media mistakes.

November 26. 2025

Top 3 Mistakes Social-Media Managers at Treatment Centers Make

Social-media advertising has become an essential part of behavioral-health marketing, but not…

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Mental health clinician using a laptop to record or host a virtual video session focused on supportive behavioral health communication

November 16. 2025

The Emerging Role of Video Ads in Google and Social for Behavioral-Health Lead Generation

The way behavioral health centers connect with people seeking support has been…

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Three paid advertising professionals reviewing Google Ads versus Facebook Ads performance data for insurance product lead generation.

November 8. 2025

Google Ads vs Facebook Ads for Insurance Products: Which Works Better for Lead Generation?

Insurance is one of the most competitive verticals in the paid advertising…

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Young woman at home reading an online article on her laptop that features native advertising content designed to educate healthcare audiences.

November 2. 2025

How Native Advertising Converts Cold Audiences Into Warm Leads (Without Feeling Like an Ad)

Traditional paid ads work best when someone already knows what they want.…

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