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September 27. 2026
Why Am I Paying for My Own Business Name on Google?
Someone types your company name into Google. Your website already appears in…
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September 23. 2026
Should Health Insurance Agencies Advertise in More States or Spend More in Fewer States?
A health insurance agency is spending $30,000 per month advertising across five…
September 9. 2026
Why Did My Google Ads Cost Per Click Go Up Overnight?
Yesterday your average click cost $6.40. Today it costs $9.10. Nobody changed…
August 27. 2026
Should I Hire a PPC Agency or Manage Google Ads Myself?
Google Ads has made it relatively easy for a business owner to…
August 20. 2026
U65 Insurance Lead Generation: Lead Aggregators vs. Google Ads vs. Meta Ads
A U65 insurance agency with money to invest in growth faces a…
August 13. 2026
What Should My PPC Agency Know About My Business That Isn’t in Google Ads?
Your Google Ads account can tell your PPC agency which campaign generated…
August 6. 2026
Why Short-Term Google Ads Campaigns Work for Some Accounts and Fail for Others
Can you really turn Google Ads on for 30 days, generate leads,…
July 30. 2026
Why Does My Competitor Keep Showing Up Above Me in Google Ads?
You search for your business, and there they are again. The same…
July 23. 2026
Why Do My Google Ads Perform Better Some Months Than Others When Nothing Changed?
If you've ever looked at your monthly campaign reports and wondered, why…