How to Fix Poor Lead Quality from Google Ads
You’re running Google Ads. You’re getting clicks. You’re generating form submissions. But the leads? They’re junk. Wrong intent. Wrong location. Wrong service. And every bad
Meta Ads Best Practices: How to Maximize Performance and ROI
If you’re running campaigns on Meta, you’re competing against thousands of advertisers fighting for attention in the same newsfeeds and stories. Whether you’re marketing healthcare
Should I Run Facebook Ads or Google Ads for an Outpatient Program?
You’re buying traffic but not getting the right leads. Clicks aren’t converting and your acquisition costs keep rising. For outpatient programs across healthcare, this isn’t
How to Get More Qualified Leads for Your Addiction Treatment Center
Getting leads isn’t the problem. Obtaining qualified leads—the kind who are ready, eligible, and aligned with your program—is what separates profitable treatment centers from those
Cost Per Click vs CPM
A recent industry benchmark study reports the average click-through rate in Google Ads across all industries is just 6.66%. That means the vast majority of
What Can You Do to Make a Headline More Compelling for Google Ads?
Your headline is the first thing people read — often the only thing. In Google Ads, it’s the bolded text users scan before clicking. On
What is Ad Copy in Google Ads (And Why It Matters)?
Most ad campaigns fail because the copy isn’t doing its job. In healthcare, behavioral health, and addiction treatment marketing, the gap between average messaging and
7 Best Practices to Follow When Creating High-Converting Ad Copy
Every click costs you money. With pay-per-click ads, every word in your ad either earns that click—or lets it go to a competitor. Writing high-converting
How Long Do Google Ads Take to Work?
Google Ads can be plug-and-play–you stand up an account, set up payment, and it’s live. But there’s way more to it than that, especially in
