Addiction Treatment PPC Case Study – Doubling Verified Leads Through Targeted Budget Optimization

Client Overview

A residential addiction treatment center worked with our team to eliminate wasted spend and improve the consistency of insurance-verified leads.

Challenge

The center’s campaigns generated steady inquiries, but most lacked insurance verification or clear admission intent. Broad keywords like “drug addiction treatment” and “alcohol rehab” were consuming large portions of the budget with limited return.

Strategy

We rebuilt the account to focus on verifiable outcomes:

Shifted all search campaigns to Maximize Conversions and refined keyword sets
Launched and scaled campaigns for insurance-qualified leads
Gradually scaled budget from $100k to $250k
Phased out inefficient search terms while reallocating spend toward top-performing campaigns
Implemented negative keyword lists and intent-based signals to reinforce verified actions (VOBs + admits)

Results

Lead verification rate (VOB%) more than doubled, from 4.3% to 10.7% over a four month period and continued to hold steady
Consistent VOB generation each month despite fluctuating spend
Reduced wasted spend through better keyword control and campaign segmentation
Improved overall lead quality, creating a stable foundation for scalable admissions growth

Takeaway

By redirecting spend toward high-intent campaigns and verified insurance actions, the addiction treatment center transformed its PPC performance from generic traffic to measurable, treatment-ready leads, proving that quality alignment drives sustainable growth in behavioral health advertising.